8 Things Every Employer Needs To Know About Marketing

The dream of every business owner is to utilize opportunities, get interested prospects to buy into their idea and eventually generate greater sales. How about getting the nitty-gritty to actualize this dream for your business? Eight things every employer needs to know about marketing are:

  1. Spotting opportunities is the key to maximizing profits:Opportunities presents themselves at every turn. Your ability to identify one, provide a solution that is essential to man’s existence and can stand the time is surely what can turn into a great reward for your venture.
  2. Recruiting essential talents is as important as generating income:The right people with the required skills and technique is healthy for the survival of your firm. Get them on board.
  3. Adapting to technological changes enhances business growth:The world is fast-moving every moment with the advent of technology. Getting things done easier and faster. Adapt fast to the current trend or be left out.
  4. Establishing contacts with people is effective for increasing sales:Imagine half of the world’s population are people you know. That means the same number gets to know of your business. The more the contacts you have, the larger the market and the greater your sales are likely to be to.
  5. Following a personalized plan is a reliable means of promoting your business: Nothing works out more than having your pattern and unique way of doing things. Be innovate enough and map out your specialized way. Work to stand out from the lot and be the best of consumers’ choice.
  6. Building a trusted business is a requisite for sustaining business: The start-up of businesses may not be as tedious as maintaining the image and recognition earned, you need to engage in credible dealings to ensure that it lasts long.
  7. Having an online presence is needed in attracting a larger audience:The guaranteed medium to reach a larger number interested in your business is to hook online. You can reach different audiences from different part of the globe online.
  8. Creating connected consumer experience is key for satisfying your customers: The assessed and considered feedbacks, product reviews and comment by consumers can help to improve your customers’ experiences.


What Future Awaits Website Design?

My name is Malcolm Carl Bruce. I am an IT specialist, a web designer, and an online marketing consultant. Having worked with Tonem Multitech for over 7years, I am excited to share with marketers, the experiences and insights I have gained on what is likely to be the future of website design.

Do you as a marketer, see how technology evolves so fast almost at every turn? And how more and more people spend a considerable amount of time on the internet? With the introduction of smartphones even widening this scope? What does this tell you as a marketer?

In just about some time to come, which could be any moment away from now, the website is likely to take on what I term as “experiential series of outcomes”.

Below are how I see the future of website design that as a marketer you should know:

  • The preference for mobile devices will be an essential requirement for accessing information of products and other services online.
  • The userbase of the website will be exponentially expanded. Getting in touch with users directly with be much more easy.
  • The perspective of usability is going to be remoulded into a user-centric one such that experience will be  distilled to prioritize the needs of users.
  • The creation of a digitally diversified business services would command a very high competition among businesses of all types.
  • The owners of websites will feature a completely innovative tech-savvy to provide personalize site for their users.




 Websites For Local Businesses

Are you a local business? Like it or not, technology has revolutionalised our world. Every facet of our live has experienced a shift in progress- And our businesses have not been left out. Today, local businesses take on a different look. The emergence of the website has made businesses accessible to different users globally.  

 As a local business, why do you need a website? Basically, the websites for businesses serve two main purposes:

 1. It serves as a MEANS to:

 i. Inform customers: The website makes it possible to provide your customers and online viewers the contact information of your business. Details of products and services provided can be accessed anytime. Customers are updated easily on current development of your business.

 ii. Brand business: Creating a website as a local business gives you a unique recognition and a touch of credibility. It disspells any doubt or dubiousness from the general public about your business. The public can be assured that your business is authentic.

 iii. Meet competitive standards: It provides the avenue for your bussiness to measure up to the standard requirements. This allows your business to keep pace in competing with other businesses.

 2. It serves as a TOOL to:

 i. Promote business: Having a website as a local business enables you to advertise your products, or services, and give-away offers. It also facilitates the broadcast of vacancies available.

 ii. Build network of consumers: The website is a medium to attract a pool of customers and other online users who would be interested in your business. This provides you access to a larger market.

 iii. Interact with customers: Your business is able to stay in touch with your customers. They give feedback on the product or service provided them. Their concerns can addressed as well.

In all, as a local business, you are at the gaining side when you choose to have website for your business.
Don’t have a website? Sign up for one now.

Our Recent Project- Help Mould Me

Help Mould Me is a social group formed by a group of young men and women envisioned to assist the less privileged in  society to reach their potential. Formed on the 21st October 2017, it formation was championed by Doreen Mould (a member) whose motivation stems from past experiences as a less privilege child when growing up. After interactions with some allies on her plans, they happily decided to support her course leading to the birth of this prestigious social group. Tonem Multitech provided a website for them based on their needs. The help mould team needed something simple but consistent for their prospects and visitors.

The website is responsive and loads faster although most of the photos used where heavy in size. Tonem Multitech team ensured that the images were optimized to make the website load faster. Check out the website here : https://www.helpmouldme.org/

Important Steps for Planning Your Web Design

Failing to plan is planning to fail. Designing a website without a plan is similar to designing an automobile without an engine. Poor planning is a disaster waiting to happen for all web design companies, and by the time remedial efforts are put in place, it’s too late! Why do website designs fail? There are plenty of possible reasons, including:

  • Poor technical skills of developers, testers, and designers.
  • Lack of scope and absence of a requirements document which is generally the backbone of most projects.
  • A half-baked design strategy for the website. A lot of companies engaged in website design services do not have a clear vision of the design. This usually results in a poorly executed website and lack of usability.
  • Creating a website without following coding best practices and source code versioning. This results in uncontrolled code with zero development accountability.
  • Quality assurance that lacks quality. Often, testers do not perform thorough functionality and regression testing before going live. The lack of a proper test plan also contributes to the downfall of the project.

There is no standard template or a “one glove fits all” strategy for successfully planning a web design project. The responsibility lies on web design companies to balance design best practices along with other usability factors, and deliver a successful project. The steps to planning a web design project are:

  • PlanningThis is arguably the most important phase. Here you will assess what needs to be included, and most importantly, what need not be. A project charter, requirements analysis document, server configuration, and software and resource allocation are the stepping stones to this phase.
  • DesignThis stage revolves around transforming your requirements into reality. In order to have a sound design strategy in place, you must create a wireframe of the site, a mock-up, and ensure compliance with W3C standards, to name a few. A compelling design can make any organization involved in website design services stand out from the crowd.
  • DevelopmentThis phase is where core programming and source code management takes place. In this phase, web design companies have a development framework in place along with usability and content design.
  • Testing and DeliveryAt this point, a full functional and regression testing of the website will be performed. The scope of testing is, but not limited to, cross-browser compatibility testing, code validation, and third party API and widget integration.
  • RolloutNow that the website is ready for public consumption, identify parts that deserve a second look. It also doesn’t hurt to move the site to a test server and perform a trial service. Although most web design companies follow this step religiously, they often fail to plug the gaps when it comes to broken links, out of date and erroneous content, and backward compatibility of browsers.
  • Post-rolloutThis is the business end of the planning lifecycle where customer interaction takes place. Hand off all necessary artifacts to the client, for example, documentation, source files, test plans, etc. Do not burn bridges with incomplete transition.

This six-pointer guide is by no means perfect. It is not a primer for readymade success. Planning a near perfect web design project could significantly alter your company’s bottom line on an upward curve. The credibility and relationships with your core customer and partner network will hinge greatly on how well planned and optimized your website is.

Source: http://www.plasmacomp.com/blogs/6-important-steps-for-planning-your-web-design

Amymends Fashion

Amymends is a Ghanaian Fashion company that deal in tailor-made dresses for men and women of all ages. Tonem Multitech developed an online shop as part of their digital marketing strategy for their vision in the years ahead. Their online shop is responsive and could be accessed on any mobile device easily without any stress. Tonem Multitech are also running their digital marketing news for them in order to promote their online brand. Visit their website here: https://www.amymends.com/

Youth Initiative For Africa Development (YIFAD)

Youth Initiative For Africa Development is an NGO that seeks to impact life in the average African Youth. Tonem Multitech designed a professional website that meets their need. We worked in conjunction with their founder to ensure that we met their specifications. These were the key features they they looking for:

a. A website that is responsive, such that it can be easily viewed on a mobile phone, tablet and pc without struggle to navigate from one page to another.

b. They also wanted a website that was fast and accessible any where and every time

c. They also wanted their visitors to make make donations in cash and in kind to support their worthy course.

Check out their website at https://www.yifadgh.org

Why your local business needs a website

The world has been changing since creation. In previous centuries, the change has been very slow and adaptability to change by various businesses took a while. In the 21st Century we can’t say such. In the history of the world, change has become so fast and most businesses are really finding it difficult to meet the rapid changes to business and the way people do things.

With the introduction of smartphones, tablets and other sophisticated gadgets, life has become quite easy for some people but extremely difficult for the ‘BBC’ (Born Before Computers) group in our society. Instant messaging and quick access to information has really changed the way businesses are being conducted.

Businesses which spend a month trying to draft new policies and guidelines for their operations continue to make adjustments to them due to the rapid growth of technology.

It is very interesting to know that people find it easier searching for products and services online before they actually visit the location physically. The use of search engines to find a product or a service around my local vicinity has made it quite easier for me.

Typing things like “A mechanic shop in Pedu” or “The price of filling a gas in Accra” has become some of the common things you see people type in search engines these days. Businesses which do not have a website are actually loosing a chunk of their customers to those who do.

It is therefore important for all local businesses to take advantage of this opportunity to have an online presence. Below are some reasons why you business to get a website

  1. Extensive Advertisement of products and services
    A website is provides a friendly environment when it comes to marketing and advertising . There are lots of ways to advertise your products or services through the internet. Your products can be showcased and detailed description can be given about your products or the services you provide. One example is Facebook ads, an advertising feature offered through Facebook. Another one is called SEO.  This is a major advantage for your business. Having a good SEO service provider can boost the ranking of your website which quickly results in increased sales and higher profits
  2.  Increase Customers
    A lot of businesses have local popularity, but  when is comes to potential customers outside their locality, they don’t.  A website can help you generate more customers. Not just outside your city, but worldwide. The internet offers a global community. With a website, your business will be visible around the world.
  3. 24/7 Accessibility to your business
    Most businesses  to turn customers away because it’s closing time. Well, you don’t have to close the doors of your website.  An online site can be visited anytime of the day or night. People will look to your site instead of going to your shop because it is more accessible. Just make sure to post enough information about your products and services
  4. Increase Sales
    If you are a business owner, more visitors  leads to more potential sales. That’s how your website will help you. You can drive more people to your site by consistently updating and promoting the contents of your site. The more informative your site is, the greater the possibility of increasing your sales.
  5. Better Relationship with customers
    Having a website can build better relationships with your customers. You can send messages instantly to your customers through email. Also, your customers can review your products online and can also leave feedback for you and your business. It’s best to always send your customer a message. This is essential for building a good relationship  with them. You can even give them more information about your business through messages or emails.